Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

SKU: 848285212_2

Brand: McGraw-Hill

Product Description

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any...